Wendy's International, Dublin, Ohio, tonight introduces French Onion Chicken Grill, a new sandwich with onion and bacon, with two 30-second commercials breaking on network TV. One of the spots from Bates USA, New York, features pitchman Dave Thomas watching a parody of a b&w French film of two lovers. The man is in love with the new sandwich. Wendy's today reported an 8.6% increase in net income for the second quarter, ended July 4, and a 10.4% increase in same-store sales for company-owned restaurants.
Copyright July 1999, Crain Communications Inc.