Triarc Cos., which is bringing back Wendy Kaufman as spokeswoman for its newly acquired Snapple beverages, is introducing a new line of Snapple flavors called Wendy's Tropical Inspiration. Ms. Kaufman appears on bottle labeling for the first flavor in the line, Orange Tropic. Other flavors are planned. A first commerical from new Snapple agency Deutsch
, New York, will appear in spot markets as early as next week and shows Wendy leaving an island retreat to go back to Snapple "because they need me." At a media event in New York today, a jubilant Ms. Kaufman arrived in tropical garb on a float that traveled down New York's Fifth Avenue.
Copyright June 1997, Crain Communications Inc.