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'Wendy' gets Snapple flavor line

Published on .

Triarc Cos., which is bringing back Wendy Kaufman as spokeswoman for its newly acquired Snapple beverages, is introducing a new line of Snapple flavors called Wendy's Tropical Inspiration. Ms. Kaufman appears on bottle labeling for the first flavor in the line, Orange Tropic. Other flavors are planned. A first commerical from new Snapple agency Deutsch, New York, will appear in spot markets as early as next week and shows Wendy leaving an island retreat to go back to Snapple "because they need me." At a media event in New York today, a jubilant Ms. Kaufman arrived in tropical garb on a float that traveled down New York's Fifth Avenue.

Copyright June 1997, Crain Communications Inc.

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