In other West Coast layoffs, WalMart.com cut its staff by 24 people, or about 10%. Many of the cuts hit the marketing and merchandising departments. However, a WalMart.com spokeswoman said the site is adding 52 positions, primarily in engineering, site design and product management. "We are refocusing our resources" in light of what the company has learned following its first holiday season, she said.
Magnet Interactive West, now part of London digital shop AKQA, closed its Los Angeles office, which employed a reported 75 employees. AKQA officials referred calls to CEO Rick Hadala, who was traveling in Europe but indicated through an assistant he would make a statement about the company's future within the next two weeks.
Copyright February 2001, Crain Communications Inc.