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'Operations role'
The agency said Mr. Westbrook will not replace ousted executive creative director Paul Silburn, but will “have an operations role and take the reins of the Minneapolis headquarters for Fallon.”
Mr. Westbrook, who has been running No Fences Brand Consultancy in Virginia, had been on retainer for Publicis Groupe sibling Leo Burnett while operating a number of hospitality businesses, including a bed and breakfast and a vineyard.
