Best Western International, Phoenix, Feb. 14 launches its largest-ever campaign, a $20 million effort highlighting the hotel chain's wide reach. The effort from BBDO
Worldwide, San Francisco, will run on national cable and network TV, and also include print and Internet components. The campaign seeks to give people reasons to travel and aims to encourage them to stay at one of the chain's 4,000 worldwide locations en route.
Copyright February 2000, Crain Communications Inc.