Western Int'l drops out of BankAmerica review

Published on .

Western International Media has withdrawn from the $90 million BankAmerica Corp. media review. An executive at Western cited issues of compensation and "a convoluted request for proposal." The RFP would have come from the consultant on the review, Mitchell Madison Group, San Francisco. Others thought to be in the media review: TN Media, New York; GSD&M, Austin, Texas; and undisclosed others.

Copyright December 1998, Crain Communications Inc.

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