Western International Media plans to expand its media buying operations in New York. Western has hired a recruitment company to find a senior buyer who will be based in New York but will report to Los Angeles-based Tim Spengler, Western's senior VP-general manager for national TV buying. Currently, the only buyer in New York is Amy Plummer. Additional hires are expected. Also, the national buying for Ammirati Puris Lintas, New York, is expected to soon come under the Western umbrella.11
Copyright January 1999, Crain Communications Inc.