Best Western names BBDO

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Best Western International, Phoenix, awarded its $18 million account to BBDO Worldwide, Los Angeles. Goldberg Moser O'Neill, San Francisco; Rubin Postaer & Associates, Santa Monica; and J. Walter Thompson, San Francisco, were all contenders in the review. The previous agency was Rogge Effler & Partners, Los Angeles.

Copyright April 1997, Crain Communications Inc.

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