Starwood Hotels & Resorts Worldwide, White Plains, N.Y., will break a print campaign Aug. 28 for its Westin Hotels & Resorts via DDB Worldwide, New York. In recent marketing efforts, Westin, which is celebrating its 70th year in business this year, has played up its "Heavenly Bed'' extra-comfortable hotel room mattress. Westin spent $9 million in measured media in 1999, according to Competitive Media Reporting.
Copyright August 2000, Crain Communications Inc.
