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Published on .

(July 18, 2001) -- Infinity Broadcasting Corp.'s Westwood One launched two new radio networks today, enabling advertisers to reach certain targets via 10-second live-read commercials that air right before or right after news, sports, traffic or weather reports read by on-air personalities.

The Blaise Network, named in memory of Blaise Leonardi, a former Westwood One executive and 25-year radio veteran who died of luekemia in 1997, targets 25- to 54-year-old adults. The Navigator Network is aimed at women ages 25 to 54.

These networks give advertisers access to as many as six of the top-rated Westwood One affiliate stations in the top 50 markets across the country. Westwood One has 7,700 affiliates. -- Cara Beardi

Copyright July 2001, Crain Communications Inc.

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