WHALE OF A MEETING

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From the American Association of Advertising Agencies meeting in Orlando.

With Blockbuster Music work already spun out from D'Arcy Masius Benton & Bowles, speculation is the agency may be in jeopardy of losing the rest of the Blockbuster Entertainment Corp. account. DMB&B has been making some changes to better service the account, industry executives said, but even so may see it slip away. "DMB&B is just too much of a P&G agency," said one industry executive. "They really don't have the retail experience they need." DMB&B Chairman-CEO Roy Bostock said there's no problem but acknowledged the agency has beefed up its media department to address the client's complex needs because of its extensive use of co-op.

Agency executives don't believe Wells Rich Greene BDDP will lose any Procter & Gamble Co. business, at least not in the near term, because of the $500,000 scandal that resulted from two top executives' alleged misappropriation of agency funds. But they're virtually certain that within the next five years, P&G will move to consolidate its roster, a shift that would most likely affect those agencies not already on the package-goods marketer's international roster. Meanwhile, WRG Chairman-CEO Ken Olshan was absent from the industry gathering though he was on the advance registration list.

The biggest splash at the Four A's belonged to killer whale Shamu, who performed for attendees Thursday night at Sea World, followed by a laser-light/fireworks show. Asked whether the whale and the high tech show were purposely chosen as metaphors for agency giantism and the advent of new media, a Four A's spokeswoman gave an emphatic, "No."

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