Wherehouse Entertainment this week begins the rebranding of 371 Blockbuster Music stores it purchased last year. The first campaign from Colby Effler & Partners, Santa Monica, Calif., shows a rock band changing its name and notes the music store is just following its lead. A Wherehouse brand relaunch is planned for later this year. Spending is estimated at $15 million to $30 million.
Copyright March 1999, Crain Communications Inc.