Wherehouse's $30 mil account to Colby Effler

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Wherehouse Music Stores is expected to award its advertising account to Colby Effler & Partners, Santa Monica. Wherehouse, which conducted the review in-house, had narrowed its list to Colby Effler and Bernstein-Rein, Kansas City, Mo., which had been handling Wherehouse projects. Some marketing executives estimated spending could range from $15 million to $30 million.

Copyright December 1998, Crain Communications Inc.

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