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WHIFF OF CONTROVERSY: AD OFFENDS IN U.K.

Published on .

The U.K.'s Advertising Standards Authority is sniffing out consumer complaints that this print and poster campaign for Boucheron Paris' Jaipur perfume is degrading to women.

The creative for the global print and poster campaign showing a naked woman with her hands tied with the perfume's bracelet-shaped container is running in the U.S., the Far East and Middle East, but an official complaint has come from only the U.K.

The ASA is expected to make a decision in the next few weeks. The group has no legal authority but the media generally accepts its recommendations about rejecting ads.

Annie Di Vicenzo, Boucheron's marketing manager for the in-house campaign, said the company hadn't expected any objections in the U.K. "We thought the problems would have come from the [more restrictive] Middle Eastern countries, not the usually adventurous British."

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