Whirlpool sets appliance ad plans

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Whirlpool Corp., Benton Harbor, Mich., said it is finalizing the media buy for this fall's national TV launch a new line of its Acubake cooking ranges and for its new Power Scour dishwashers. The campaign will keep the year-old "A job well done," tag, from Campbell-Ewald, Warren, Mich., plus The Temptations' "The Way You Do The Things You Do" for music. The campaign will run through December. Last year, Whirlpool spent $9 million on its fourth-quarter campaign, nearly half the $20 million it spent in calendar 1997, according to Compeititve Media Reporting.

Copyright July 1998, Crain Communications Inc.

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