WHITE HOUSE AIMS ANTI-DRUG MESSAGE AT PARENTS

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(April 13, 2001) -- The White House Office of National Drug Control Policy on Monday launches new creative urging parents to do a better job of overseeing their kids. The campaign, done for the Partnership for Drug Free America by WPP Group's J. Walter Thompson Co., Chicago, features kids saying how they hated their parents for constantly asking questions, but now appreciated it. WPP's Ogilvy & Mather Worldwide, New York, is agency for the drug office. -- Ira Teinowitz

Copyright April 2001, Crain Communications Inc.

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