WHOLESOME SNACKS (CHART)

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Most Popular
Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Betty Crocker $195.2 18.8 21.1 19.2

2 2 Kellogg's 142.1 52.9 15.4 10.9

3 3 Quaker 98.1 9.1 10.6 10.5

4 6 Nature Valley 63.4 8.2 6.9 6.8

5 5 Farley 62.5 -6.1 6.8 7.8

6 4 Kudos 57.3 -18.5 6.2 8.2

7 7 Sunbelt 43.8 15.8 4.7 4.4

8 9 private label 32.9 21.4 3.6 3.2

9 11 Sunkist 22.6 15.0 2.4 2.3

10 13 Health Valley 20.7 13.1 2.2 2.1

Total wholesome snacks 925.0 8.1 100.0 100.0

Dollars are in millions for 52 weeks ended Oct. 15, 1994.

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