Whybin TBWA's New Zealand start-up wins Nissan account

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SYDNEY -- The Whybin TBWA network's newly formed Auckland agency has picked up the $5m-plus New Zealand Nissan car business formerly held by D'Arcy Masius Benton & Bowles. TBWA has a 33% share of Whybin TBWA.

Last month the New Zealand agency gained Smith & Nephew Ltd's Nivea body products, worth about $1m. Nissan is also held by the agency in Australia.

Whybin TBWA, formed a year ago and rapidly expanding throughout Australia and New Zealand, says it is planning to be a $150m agency by the end of next year through growth and agency acquisitions. Including the newly-formed Sydney office Whybin Lawrence TBWA, it currently bills about $45m for an income of about $8m.

Whybin says it is having acquisition talks with "several" Melbourne agencies as well as aggressive Sydney agency Doorley Abram Davis & Chapman, which placed ads in European and U.S. industry media last week seeking an international partner who would take less than 50% equity in the agency.

John Doorley, DAD&C chairman, said the agency's move was the "third step in a long-term business growth plan" and that he had already received phone calls from a number of major U.S. and U.K. agencies.

Copyright March 1997, Crain Communications Inc.

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