Wieden hires FCB creative McBride

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Chuck McBride, senior VP-group creative director, Foote, Cone & Belding, San Francisco, who produced award-winning commercials for Levi Strauss & Co.'s Wide Leg jeans, has left the agency to join Wieden & Kennedy, Portland, Ore., where he will work on Nike. Mr. McBride, who came to FCB from Goodby, Silverstein & Partners, San Francisco, most recently was creative director on FCB's work for Sega of America.

Copyright October 1997, Crain Communications Inc.

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