Wieden & Kennedy reorganizes creatives

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Wieden & Kennedy, Portland, Ore., in a major restructuring, has promoted several executives and revamped its creative team on the Nike account. A new global leadership team, headed by CEO Dan Wieden, will oversee five independently managed regional offices. Other Team members include Dave Luhr, formerly director of account services and now chief operating officer; and Chris Riley, formerly planning director and now chief strategic officer. Heading the Portland office as creative director is Jim Riswold, formerly director of new business, who continues as lead creative on Nike's the Jordan brand. Ben Kline, previously global account director on Nike, becomes director of account service. Creative Directors Chuck McBride and Hal Curtis will head up U.S. creative on Nike, succeeding Jamie Barrett, who left and John Jay, who moved to Wieden Tokyo. In another move, Michael Prieve, previously creative director on Microsoft Corp., moves to New York as creative director of that office. Other changes include the appointment of Trish Adams from management supervisor to account director on Microsoft, replacing John Russell, who moved to Wieden's Amsterdam's office. Todd Waterbury, creative director on Coca-Cola Co., and Bob Moore, who worked on Microsoft, will work jointly as creative directors on Microsoft and Coca-Cola.

Copyright October 1998, Crain Communications Inc.

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