Wieden Names Portland Management Team

Taps Helm, Luker as Creative Directors of Office

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SAN FRANCISCO (AdAge.com) -- Wieden & Kennedy today rounded out its Portland management team by naming Jelly Helm and Steve Luker creative directors.

'Tremendous growth'
In a statement, Dave Luhr, chief operating officer, said the global team ran the Portland, Ore., office, but due to the agency's growth, separate management was required for the city. "In 2006, we experienced tremendous growth in all our offices, but it was no longer possible for the global team to also run Portland," he said. The change comes as the agency marks its 25th anniversary next year.

Mr. Helm started in 1992 as an art director at the Portland office working on Nike and later moved to the shop's Amsterdam outpost, overseeing European and international work for Nike, Coca-Cola and Microsoft. In 2001, he founded WK12, the agency's experimental ad school. The agency said it will name a successor to Mr. Helm at WK12.

Keeping Nike creative duties
Mr. Luker, who was creative director on Nike campaign such as "The LeBrons 2" and "Football Is Everything," will continue as a creative director on Nike in addition to his new duties.

Earlier this year, Tom Blessington was named managing director of the Portland office after he rejoined the agency following four years at TBWA/Chiat/Day on the Nissan and Infiniti accounts.

While Wieden & Kennedy has long been agency for Nike and ESPN, the shop has grown considerably in recent years by adding clients such as Starbucks, Honda and Coca-Cola.
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