Wieden to open full-service N.Y. shop

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Wieden & Kennedy plans to open a major full-service office in New York next year, executives close to the agency said. Wieden's office there now handles media buying for Coca-Cola Co. and Nike. But the expanded operation will allow the agency to better pitch East Coast accounts as well as attract creatives who don't want to move to Portland. Wieden also has an office in Amsterdam that not only services the agency's Portland clients, but has picked up some business on its own, such as The Wall Street Journal's European account.

Copyright November 1996, Crain Communications Inc.

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