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Wieden's Hoffman leaves London for U.S.

Published on .

Susan Hoffman, creative director and a founding partner of Wieden & Kennedy's troubled U.K. agency, is returning to Wieden's Portland, Ore., headquarters. Wieden said the timing--the agency just hired a new managing director, Hugh Derrick, after a wave of departures--is coincidental and that Ms. Hoffman always intended to return to the U.S. The London shop is seeking a new creative director.

Copyright July 1999, Crain Communications Inc.

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