WIEDEN SENDS CREATIVE DIRECTOR TO NEW YORK OFFICE

Move Follows Loss of Coca-Cola Accounts

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SAN FRANCISCO (AdAge.com) -- As part of an agency restructuring, Wieden & Kennedy, Portland, Ore., has transferred veteran Todd Waterbury to New York to be the shop's creative director.

Mr. Waterbury replaces Amy Nicholson, who has left the New York office, the agency said in a statement. Ms. Nicholson, who had worked at Goodby, Silverstein & Partners, San Francisco, prior to joining Wieden, was unavailable for comment.

Mr. Waterbury, 35, was closely tied to the Portland office's two Coca-Cola Co. accounts, starting as an art director on the launch of the OK Soda brand. Most recently as creative director, Mr. Waterbury led efforts on Diet Coke and PowerAde, two accounts the soft drink giant pulled from the shop. He also was creative director on the Microsoft Corp. account.

Mr. Waterbury's campaign for the Nike Apparel "swoosh" campaign will break next spring.

The move follows a layoff of about 30 staffers in the Portland office last week as a result of the loss of the Coke accounts, which had billings in the range of $100 million. This spring, Wieden laid off a similar number of employees.

The agency would not disclose how many staffers remained at its Portland office, but it is believed to have about 235 employees at this time.

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