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Wieden shuffles management

Published on .

Wieden & Kennedy, Portland, Ore., moved Jim Ward, 36, global account director on Microsoft, to the new post of global account director on Nike. Mr. Ward said his task is to help Nike become the world's "dominant sports marketing brand." John Russell, former Nike U.S. account director, takes Mr. Ward's Microsoft post, while Tom Blessington moves up from No. 2 to Mr. Russell's old position. Microsoft now will be overseen by Nike veterans new to technology. Greg Perlot, Microsoft director of corporate advertising, said it is "too early to tell how it will be yet, but we're certainly optimistic, and sad to lose Jim."

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