The fruit-flavored category is growing at triple the overall carbonated soft drink category, said Deepak Masand, director of marketing for flavor brands at the country's No. 2 soft drink marketer. Last year, the brand received $2.7 million in measured media, according to Taylor Nelson Sofres' CMR. Omnicom Group's BBDO Worldwide, New York, handled the effort. -- Hillary Chura
Copyright May 2001, Crain Communications Inc.