NEW WILD CHERRY PEPSI SPOTS TIED TO TOMB RAIDER

Published on .

(May 2, 2001) -- PepsiCo's Pepsi-Cola Co. will launch its first advertising in a year for Wild Cherry Pepsi on Sunday. The spot is tied to the Paramount Pictures movie Tomb Raider starring Angelina Jolie and will run through its release in June. Spending has been estimated to be between $5 million and $15 million, as Pepsi steps up its flavored-drink push.

The fruit-flavored category is growing at triple the overall carbonated soft drink category, said Deepak Masand, director of marketing for flavor brands at the country's No. 2 soft drink marketer. Last year, the brand received $2.7 million in measured media, according to Taylor Nelson Sofres' CMR. Omnicom Group's BBDO Worldwide, New York, handled the effort. -- Hillary Chura

Copyright May 2001, Crain Communications Inc.

In this article:
Most Popular