Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Sears, Roebuck & Co., stepping up its promotions efforts, this summer ties in with Walt Disney World Resort's Animal Kingdom in a back-to-school sweepstakes. The Aug. 2-15 promotion, from Ogilvy & Mather, Chicago, includes network, cable and syndication TV, and print ads. Grand prize is a trip to the park.
Most Popular
In this article: