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WILD WORLD OF DISNEY

Published on .

Sears, Roebuck & Co., stepping up its promotions efforts, this summer ties in with Walt Disney World Resort's Animal Kingdom in a back-to-school sweepstakes. The Aug. 2-15 promotion, from Ogilvy & Mather, Chicago, includes network, cable and syndication TV, and print ads. Grand prize is a trip to the park.
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