Wilhite Hired as President of Jumpstart Media

Former Auto Marketer Puts Experience to Use at Online Ad Consultancy

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DETROIT (AdAge.com) -- Steve Wilhite told Advertising Age that he's joined Jumpstart Automotive Media this week in the new position of president. He will report to CEO Mitch Lowe.
Steve Wilhite
Steve Wilhite

Mr. Wilhite said he will focus on sales and marketing opportunities as well as product development and long-term corporate strategy for the company, which is best known for representing automotive publishers.

Back on track
He has been working as a consultant since his unexpected resignation from Hyundai Motor America last September. He had been chief operating officer at the automaker for only 13 months. His experience includes stints as VP-global marketing of Nissan and senior marketing executive of Volkswagen of America.

Jumpstart, founded in 2000, does business with carmakers, large dealers, regional dealer ad groups and related industries, such as finance companies.

Mr. Wilhite said he expects to spend two weeks monthly at Jumpstart headquarters in San Francisco, and a week each at its Santa Monica, Calif., and suburban-Detroit offices.

'Timing is perfect'
"This is a massive win for Jumpstart," Mr. Lowe said. "Steve brings terrific leadership, marketing skills and unique, in-depth automotive expertise to the company. The timing is perfect as we position Jumpstart for dramatic growth as a new-media consultancy that will provide leadership in online automotive advertising at every level from manufacturers to individual dealers."
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