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Williams-Sonoma launches e-mail campaign

Published on .

Williams-Sonoma, a retailer of products for the home, in late summer is launching an e-mail marketing campaign developed by iMedium, a company that creates Visual Interaction Units. The VIUs, pronounced ``views,'' are sent via e-mail to Williams-Sonoma's opt-in e-mail list. They enable users to interact with images from Williams-Sonoma's catalog and provide product information and recipes.

Copyright August 2000, Crain Communications Inc.

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