Haagen-Dazs launched its Web site Wednesday with a sweepstakes offering a year's worth of frozen dessert products to 50 U.S. consumers. The site
, features Haagen-Dazs moments, where visitors can design and participate in their own "Haagen-Dazs Moment," chatting with a virtual patron in a virtual cafe; a travelogue for Paris or Shanghai; as well as product information. The site was designed by Magnet Interactive Communications, Washington.
Copyright April 1997, Crain Communications Inc.