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WINK COMMUNICATIONS TO ENHANCE PSAs FOR CHILD HUNGER CAMPAIGN

Published on .

(June 7, 2001) -- Wink Communications will develop interactive solutions to enhance public service advertisements for The Advertising Council's Child Hunger campaign.

Wink's interactive applications will enable viewers who have a DirecTV satellite system and set-top box to click directly on links to respond to the campaign. The campaign is sponsored by America's Second Harvest and the ConAgra Feeding Children Better Foundation. The campaign is created by Bcom3 Group's Bartle Bogle Hegarty, New York. -- Tobi Elkin

Copyright June 2001, Crain Communications Inc.

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