Wink's interactive applications will enable viewers who have a DirecTV satellite system and set-top box to click directly on links to respond to the campaign. The campaign is sponsored by America's Second Harvest and the ConAgra Feeding Children Better Foundation. The campaign is created by Bcom3 Group's Bartle Bogle Hegarty, New York. -- Tobi Elkin
Copyright June 2001, Crain Communications Inc.