WINN-DIXIE AWARDS $50 MILLION ACCOUNT TO CRAMER-KRASSELT

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(May 1, 2001) -- Winn-Dixie Stores selected Cramer-Krasselt, Chicago and Orlando, to handle its $45 million to $50 million creative and media account following a nine-month review, the agency confirmed. Cramer-Krasselt bested incumbent Cooks Communications, Jacksonville, Fla., which was said to have partnered with True North Communications' Bozell, Atlanta, for the pitch. -- Kate MacArthur

Copyright May 2001, Crain Communications Inc.

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