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Winn-Dixie reviewing media, brand accounts

Published on .

Winn-Dixie Stores is looking at media specialists to handle its estimated $55 million media business, said executives close to the review. The supermarket chain also is reviewing brand agencies for its ad account. Agency of record Cook Marketing Communications remains a contender in both. Empower MediaMarketing in Cincinnati and Carat USA in Memphis, Tenn., are media contenders. Spokesmen at Cook and Winn-Dixie confirmed the review but would not name other participants.

Copyright October 2000, Crain Communications Inc.

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