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Winnie the Pooh to FCB

Published on .

Mattel's Disney Entertainment division awarded Foote, Cone & Belding, Los Angeles, its Pooh and Disney activity toy lines. The review included Mattel's second shop, Ogilvy & Mather Worldwide, Los Angeles, and other undislcosed agencies. FCB also won, without a review, a new assignment for Disney Entertainment's male action figures. Spending was undisclosed.

Copyright June 1998, Crain Communications Inc.

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