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Winning creative can't overshadow layoffs and losses

Published on .

Creatively, it was another strong year for the independent agency. Cliff Freeman won the Grand Prix award at the International Advertising Festival in Cannes for a Fox Sports campaign. It also won Best of Show at the One Show for its Fox Sports NBA campaign.

But the New York agency lost the $80 million Hardee's Food Systems account and suffered layoffs, cutting about 10% of its work force.

Still, Cliff Freeman does have experience in fast-food and could conceivably take advantage of Pizza Hut's agency review to do special projects.

LOOKING AHEAD

After Berlin, Cameron & Partners agreed to be acquired by WPP Group, Cliff Freeman's shop is looking like a possible takeover target.

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