In second place were two victims of tragedy, with John F. Kennedy Jr. and JonBenet Ramsey each earning 5.5 points. The late Mr. Kennedy was lauded on the magazine he founded, George, as well as making two appearances on The National Enquirer. Proceedings in the Ramsey case made headlines in the Star and Enquirer, with a grand jury opting not to bring charges in the Colorado death.
Actress Ashley Judd comes in at fourth place, with 5 points earned from spots on the covers of GQ, People and the Star. The publicity came as her revenge thriller, "Double Jeopardy," was becoming a big fall hit.
Fifth place turned into a four-way tie, with actor George Clooney, "Friends" co-stars Jennifer Aniston and Courteney Cox, and "Good Morning America" host Diane Sawyer each racking up 4 points. Mr. Clooney turned up on Esquire and Entertainment Weekly as his latest flick, "Three Kings," opened to strong reviews. The "Friends" cohorts were featured on Us with their fellow cast mates, as well as separate spots on People. As the morning talk-show battles heat up, Ms. Sawyer was seen on Ladies' Home Journal, as well as on the Star.
Ninth place was another tie, with superstar Brad Pitt and English actress Kate Winslet each earning 3.5 points. Mr. Pitt showed he didn't look all that great in a dress on Rolling Stone, while also appearing on Entertainment Weekly for his new movie, "Fight Club." Ms. Winslet was featured on the cover of InStyle.
Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading