[brussels-oct. 10] Wrangler Europe pulled David Smith from sister U.S. company Lee Apparel Co. to replace its marketing director, who left last month during a review of its $25 million account. Mr. Smith, currently marketing manager at Lee, will move here at the beginning of November and report to President Bob Coppage. His predecessor, Juan Munoz, has moved back to the U.S., but the company will not talk about his departure. Wrangler Europe is currently trawling U.K. agencies and will pick one for its pan-European account at the end of this month. The shortlist is thought to include London agencies Abbott Mead Vickers/ BBDO, GGT and Duckworth Finn Grubb Waters. Wrangler's current European campaign, continuing through the end of 1996, was created by the TBWA Chiat/Day, Venice, Calif., and run through TBWA, Brussels.
[london-oct. 9] Lowe Group said it's entering a partnership with GGK Occidental by taking a "substantial" minority interest in the Vienna-based group, which since 1989 has dedicated itself to building a network in Central and Eastern Europe. The GGK Occidental holding company will be renamed Lowe GGK, and the group will continue to operate under existing management. GGK Occidental built itself up in Central Europe by linking with local partners. It now has 16 offices across nine countries with annual billings of more than $180 million.
[paris-oct. 8] DDB International is merging its South African network partners to form DDB South Africa, which will rank No. 6 in the country with billings of $60 million. Clients include McDonald's Corp., the African National Congress and Sony Corp. The agency will be based in Johannesburg and Cape Town; media will be bought through Eurospace, an Omnicom Group unit. The new shop is being created from The White House, AMC and Bates South Africa. Dave Kelly, previously CEO of Bates South Africa, will be chairman; Louis Gavin, formerly creative director of AMC, will be group executive creative director.