Wired and Barnes & Noble shake on joint partnership

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Wired Ventures and Barnes & Noble struck a co-branding partnership for both on online and offline promotions. Wired Digital has created a co-branded Barnes & Noble book shopping area on its Shop Wired market place (accessed at www.hotbot.com) with links to BarnesandNoble.com for purchase. Offline efforts include special in-store Wired displays, which will be tested this month and move nationwide in early summer.

Copyright March 1998, Crain Communications Inc.

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