Wired Digital lays off 33

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Wired Digital pared its staff by 20% late last week, down from 148 employees to 115. The move by parent company Wired Ventures is part of an ongoing streamlining effort begun in 1996 to move the company toward profitability, said Andrew de Vries, Wired Digital director of marketing and communications. The jobs lost were across the board with a combination of technical, content, sales, marketing and administrative, he said.

Products under the Wired Digital umbrella now are Wired News, HotWired and the HotBot search engine. Those that have been or are being phased out include Adrenaline, a sports site; and Pop, a popular culture site.

"We're streamlining all content to fit closely to the Wired brand and target audience," Mr. de Vries said.

Copyright November 1997, Crain Communications Inc.

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