Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wired Digital and Millward Brown team on brand study

Published on .

Wired Digital and Millward Brown Interactive will work together to measure online brand effectiveness for under $5,000 per campaign. The new Brand Impact Studies will be available exclusively to advertisers on Wired Digital, including HotWired and Wired and later this spring on HotBot.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: