Last June, when Wired Ventures sold Wired to Conde Nast Publications for a reported $75 million, it separated the title from its Internet sister and some say, its status as a cultural revolutionary.
The publication gains a measure of security under the Conde Nast umbrella and the opportunity to increase its audience while trying to maintain the personality that brought it cutting-edge credibility. Editor in Chief Katrina Heron is making the title broader than its Internet-focused past to appeal to a larger audience, and even went so far as to put "Titanic" director James Cameron on the cover.
Conde Nast also helps Wired widen its ad categories to include more fashion and luxury goods. For 1998, Wired ended the year flat (-0.1%) with 1,336.25 ad pages, according to Publishers Information Bureau. Circulation increased 36.4%, from 375,059 in 1997 to 511,478 for the six months ending 1998, according to Audit Bureau of Circulations.
Since the sale, Lycos bought Wired Digital (which includes HotBot, the Wired