The Wireless Advertising Industry Association, the industry's first such group, held its first meeting April 18 at the Argent Hotel in San Francisco. WAIA's mission is to bring together the wireless advertising leaders and address technical, creative and measurement issues in the still nascent medium. AdForce, a CMGI-majority owned ad management company, is the founding member of the group. Charter members include Battenberg Fillhardt & Wright, Contra, fusionOne, Media Metrix, Motorola, Nokia, OmniSky, Opengrid, Oracle, PCS Innovations, SF Interactive and Sprint PCS. For more information visit (www.adforce.com/waia).
Copyright April 2000, Crain Communications Inc.