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Wireless company calls Wieden

Published on .

Scout Electromedia, San Francisco, named Wieden & Kennedy, Portland, Ore., as its first agency. The new wireless communications company estimated ad spending at $25 million. Scout plans this June to launch its first product, code-named Modo, a $100 device storing daily broadcasts of information about happenings in specific cities. Wieden, meanwhile, has changed its corporate logo to replace the ampersand with a plus sign. A company spokeswoman said the change coincides with Wieden's move into a new building.

Copyright March 2000, Crain Communications Inc.

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