Wireless group debuts brands

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The wireless alliance formed by AirTouch Communications, Bell Atlantic, U S West Media and Nynex and its jointly owned PCS partnership, PCS PrimeCo, announced Tuesday it will market a family of wireless services under the umbrella names TalkAlong and PowerBand. TalkAlong, for consumers, will be marketed separately by each partner. The PowerBand line will provide enhanced wireless services targeted primarily to business customers. Additionally, PCS PrimeCo has changed its name to PrimeCo Personal Communications, which will market both TalkAlong and PowerBand later this year in 11 U.S. markets.

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