×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wireless measurement initiative set

Published on .

Advertising.com, Baltimore, is launching WAMMI, the wireless advertising marketing and measurement initiative, aimed at measuring mobile advertising. WAMMI will be formally introduced Oct. 25, and will test six emerging wireless channels: messaging, wireless Internet, location-based advertising, interactive, ads integrated into retail offers and time-sensitive advertising. A mix of advertisers, marketers, agencies, retailers and content syndicators are expected to participate in the test that begins in December. Separately, Advertising.com launched MobileCrier group messaging service, providing Web-site managers and business owners a free way to send and receive text messages to groups of wireless users who share a common interest or attribute, but may not use the same wireless carriers or technology.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: