The deal is said to be worth several hundred thousand dollars. The sections will showcase WNBA stars and will carry ads for some of the league's sponsors, although the league is picking up the tab for that space.
Diet Coke will appear in Glamour's eight-page section, for example, while Johnson & Johnson will run an ad for o.b. tampons in the 12-page Self section. American Express Co., which still has not announced its official involvement with the league, appears in the Glamour advertorial with an ad featuring Lisa Leslie of the L.A. Sparks.
Ms. Leslie is emerging as a favorite among corporate sponsors. She also appears in a Nike ad in Glamour and is profiled on a WNBA-sponsored page. In the Self section, she is in an ad for General Motors Corp.'s Buick Regal GS.
The WNBA began selling corporate sponsorships after locking up deals with NBC, ESPN and Lifetime to televise games. It has now secured Glamour, Self and USA Today as print partners. USA Today will run a 10-page special section June 20