Wolf Group to rename Meldrum & Fewsmith, name execs

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Wolf Group, Toronto, said Cleveland ad agency Meldrum & Fewsmith has been renamed Wolf Meldrum & Fewsmith and that Jerry Preyss will be its president. Mr. Preyss succeeds Meldrum & Fewsmith CEO-Creative Director Chris Perry, who is retiring. Mr. Perry will be a consultant to the agency. Wolf acquired the Meldrum & Fewsmith last year. As part of the Preyss appointment, Wolf said it acquired Mr. Preyss' agency, The Playground, which specializes in marketing to kids ages 3 to 13, and renamed it Wolf Kids. Its staff will be added to the Wolf Meldrum office. Prior to starting The Playground, Mr. Preyss was president of the Cleveland office of W. B. Doner & Co. from 1989 to 1996.

Copyright April 1998, Crain Communications Inc.

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