WOLFING DOWN HONEY NUT CHEERIOS

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A fairy tale wolf is the latest to enjoy Cheerios at a time other than breakfast, in a spot for the Honey Nut variety. Little Red Riding Hood saves herself by having a box of Honey Nut Cheerios in her basket. General Mills' commercial uses live action, animation and animatronics; Kelsey Grammer provides the voice of the wolf. It is the first in a new series of "classic" story spots for the cereal. The commercial from Saatchi & Saatchi, New York, does not address the fate of Grandma, however. Copywriter: Steve Centeno. Art director: Sean Kiener.
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