WOMAN'S DAY

Published on .

Parent: Hachette Filipacchi Magazines

Editor: Jane Chesnutt (since January, 1991)

Ad pages: 390, +12.6%

Circulation: 4,724,500, -2.89%

The 17-times-a-year magazine was redesigned to be less cluttered and more reader friendly in January, but it remains very much a warm, how-to magazine under Ms. Chesnutt. Readers won't find celebrities on the cover or sex between the sheets, but they will find practical day-to-day advice. In a dramatic comeback from its early '90s experiences, Woman's Day has worn the category's ad page crown for two years and is hoping for a "threepeat." The median reader age is 44.1; average household income is $36,320.

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