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Women.com IPO set to debut within lower range

Published on .

Women.com Networks's initial public offering, postponed in August, has been revived and is set to debut late this week at a lower price range, according to lead underwriter Morgan Stanley Dean Witter. The Internet company, which focuses on women, plans to offer 3.75 million shares in a range of $8 to $10. Women.com had previously expected to price the deal in a range of $10 to $12. Women.com has relationships with Hearst Corp. and Rodale Press, which allows the network to print content from those publishers' magazines. It also has online distribution pacts with America Online and Lycos. Hearst representatives will comprise half of Women.com's board of directors, according to the company's prospectus.
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